Company Image is Everything

It is crucial to get your company image right. Implementing a consistent, professional brand across all of your materials will encourage you to be treated as a more established business. Image starts with your branding, but that’s just the beginning…

The font you choose will portray your business approach and philosophy.

The style of photography or illustrations you use (and the context you use them in) will help to set the scene.

Your colours (including complementary colours) will all support the work taken to create your identity.

These aspects of your business should be done properly, without cutting corners. Get your design agency to produce a set of guidelines, to demonstrate how your brand should be applied in various scenarios. I.e:

• Throughout your website
• In emails and email signatures
• Office stationery and promotional items
• Social media
• Documents (e.g. proposals, invoices)
• Presentations
• Properly documented guidelines will ensure anything you create from scratch for your business will use the same structure, layout and style as your brand. Consider it a blueprint for your future communications.

At Everything Answered, we are frequently asked to help companies introduce a consistent look and feel across all of their materials. One client, following a raft of word-processing and standardisation, said, “The work Everything Answered has done has made us look like a proper company. I now feel that I can compete with larger companies and do so with confidence.”

To discuss any aspect of your company’s image or branding, please get in touch.