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17 November 2021 | Reading Time: 2 minutes

The Benefits of Email Newsletters

If you’re looking to grow your business, there are many digital tools you can take advantage of. One of the most powerful is the email newsletter.

Email newsletters give businesses the opportunity to regularly communicate with customers, leads and other important contacts who have expressed interest in their company, making them a warm audience. There are a range of benefits of having an email newsletter.

1. Connecting with customers

Social media is brilliant for engaging with customers, however their busy feeds may sometimes drown out what you have to say in your quick posts. But an email newsletter stays in their inboxes, encouraging more deliberate interaction with your content.

When newsletters are filled with good content, subscribers will stay connected and engaged. See your newsletter as a means for providing insightful value and exciting content. Don’t just sell – connect with your audience!

2. Low risk and high reward

Your mailing list contains people who have already expressed some level of interest in your business. This audience will be more receptive to your marketing efforts than a general audience you might find via search engine advertising or social media.

3. An opportunity to promote new products or services

If you’re a growing business, there’s a chance you regularly offer new products or services. Newsletters help you get the word out. This is convenient, especially for recipients who signed up to your email list a long time ago, and aren’t aware of your most recent offerings.

4. Newsletters are customisable

You can tailor your newsletters based on your leads’ habits and preferences, to increase their engagement with your business. Most email marketing tools allow you to segment your newsletter mailing list in a number of ways – so send different versions of your newsletter to segmented audiences. This personalisation will drive repeat traffic and sales.


There’s no denying the advantages of an effective newsletter. A well-crafted newsletter will make your business stand out, drive new leads and increase sales.

If you need any e-newsletter advice, support or training (online or one-to-one), please get in touch with Everything Answered.

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