Why send out newsletters?

Businesses are often hesitant about sending email newsletters out to clients and contacts. Whether it is for promotional or informational reasons, few are aware of the enormous benefits they can have.

The first (and possibly the most important) reason for sending a newsletter is to keep in contact with your clients. A regular update from your company to its clients is vital to keep them informed and interested in your business, and as a reminder of your loyalty to them.

Sharing regular news and updates about your business with your contacts is a fantastic way to show that you are constantly developing. Furthermore, it is an excellent way of advertising business progression and to promote any new services or products. Monthly promotions, such as a new offer, can help to keep clients interested and engaged and even encourage them to forward your newsletter to their contacts.

Being an email newsletter, it is very easy for recipients to forward it to any contacts they may believe it to be of interest to. It also has excellent analytical benefits, information such as how many copies were opened and who opened it can be extremely useful for following up.

If you need any email newsletter advice, support or training (online or one-to-one) please do not hesitate to contact any of the team at Everything Answered on 01638 741079.